Why More Holiday Parks Are Turning to All Parks Insurance

When it comes to protecting your business, experience matters. In today’s insurance market, it can make all the difference.

Running a holiday park has never been more rewarding… or more challenging.

From increasingly unpredictable weather events and rising construction costs to changing legislation and growing customer expectations, today’s park operators are managing more risk than ever before. At the same time, many have discovered that finding insurance specifically designed for holiday parks has become increasingly difficult, with some insurers simply walking away from the sector altogether.

That’s exactly why we wanted to take a closer look at All Parks Insurance.

The more we researched the business, the more obvious it became why so many park owners across Australia regard them as the industry’s insurance specialists.

Built Specifically For Holiday Parks

Unlike many insurance providers that simply adapt a standard commercial insurance policy, All Parks Insurance was established for one reason—to provide insurance solutions specifically designed around the unique needs of caravan parks, holiday parks, camping grounds, lifestyle villages, glamping operations and boutique accommodation providers.

In this day and age, that level of specialization matters.

Holiday parks are unlike almost any other business. Every property is unique and has its own combination of accommodation styles, amenities, recreational facilities, playgrounds, water activities, cabins, powered sites, permanent residents, seasonal occupancy fluctuations and public liability exposures.

As Park operators, you guys know that it takes genuine industry knowledge to understand those risks.

With more than 30 years of specialist industry experience behind the business, All Parks Insurance has built its reputation on understanding holiday parks from the ground up—not just from behind a desk.

An Industry Leader That Never Walked Away

Perhaps the biggest endorsement of All Parks Insurance came during one of the most challenging insurance periods our industry has experienced.

As insurers became increasingly reluctant to insure parks located in bushfire, flood or other high-risk regions, many operators found themselves facing uncertainty about whether cover would even be available.

You remember right? Insurers not wanting to insure the park because of potential weather events or fires, parks having to think twice about even having a inflatable trampolines because the insurer deemed it too dangerous. It became a very silly situation that had most in the Caravan Park space on edge and desperate for a solution.

Rather than stepping away from the challenge, All Parks Insurance doubled down.

CEO and Director Julie Pernecker spent countless hours working with Australian and international insurance markets, including overseas reinsurers, to secure capacity for the holiday park industry. Her work helped ensure many parks across Australia were able to continue accessing specialised insurance at a time when options were rapidly disappearing.

That commitment to supporting the industry—not just selling insurance—is one of the reasons Julie has earned enormous respect throughout Australia’s caravan and camping sector.

Recognition From The Industry Itself

Industry awards are always nice to receive.

Receiving recognition from your own peers is something entirely different.

Julie Pernecker was honoured with the Eric Hayman OAM Award for Excellence—widely regarded as the Australian caravan and camping industry’s highest individual honour—in recognition of her outstanding contribution to the sector. The award acknowledged decades of dedication to holiday park insurance, her advocacy for operators, and the critical role she played in helping secure insurance solutions for parks during an exceptionally difficult period.

That’s in addition to numerous other accolades received by both Julie and All Parks Insurance over the years, including:

• Gold – Industry Provider of the Year at the 2024 CCIA NSW Awards of Excellence.
• The Rob Ensink Jayco Associate Member of the Year Award, recognising exceptional support of the caravan park industry.
• The prestigious Valerie Baker Memorial Award, recognising professional excellence in insurance broking and underwriting.

Awards don’t happen by accident. They reflect years of consistently supporting an industry and building trusted relationships.

Julie and the team at All Parks Insurance has greatly deserved every one of them.

More Than Just An Insurance Product

One thing that stood out during our research was that All Parks Insurance doesn’t simply provide policies.

The business places a significant emphasis on helping park owners better understand risk management and loss prevention.

Drawing on decades of claims experience, the team has developed practical resources and advice designed to help operators minimise risk before a claim ever occurs. That’s a refreshing approach, because preventing losses is often just as valuable as having the right insurance in place.

The business also offers policy features specifically tailored to holiday park operations, including cover designed around accidental damage, malicious damage, seasonal trading increases, broad form liability, theft, fallen tree removal and a range of other exposures unique to the sector.

Julie’s Advice Is Just As Valuable

One aspect we particularly appreciated is Julie’s willingness to help.

Because All Parks Insurance operates as a specialist underwriting agency, insurance is arranged through licensed insurance brokers rather than being sold directly to park owners.

However, that certainly doesn’t mean Julie can’t help.

In fact, one of the things she’s become well known for is taking the time to speak with park operators, understand their individual circumstances and provide practical guidance around risk, insurance considerations and the questions owners should be asking before arranging cover through their broker.

Having a conversation with someone who genuinely understands holiday parks can be worth its weight in gold.

Our Take

Insurance is one of those investments you hope you never need.

But, as you know as Park Operators, if something does go wrong, having the right policy—and more importantly, having people who genuinely understand your business and are there to help—can make an enormous difference.

After taking a closer look at All Parks Insurance, it’s easy to understand why the company has become one of Australia’s most respected names in holiday park insurance.

Its specialist focus, long-standing commitment to the caravan and holiday park industry, proven advocacy during difficult market conditions and Julie Pernecker’s nationally recognised leadership all point to one conclusion:

If you’re reviewing your insurance, looking for specialist advice, or simply want to better understand your options, All Parks Insurance deserves to be on your shortlist.

Want To Learn More?

If you’d like to discuss your park’s insurance requirements—or simply have a conversation about the current insurance landscape for holiday parks—contact Julie Pernecker and the team at All Parks Insurance.

Even if your insurance is arranged through your preferred broker, Julie is always happy to share her knowledge, discuss your park’s circumstances and help point you in the right direction.

All Parks Insurance Website
Phone: (02) 4355 4027