Poolside Retail: Turning Forgotten Essentials into Additional Revenue
For many families, the swimming pool is one of the highlights of their holiday. However, it’s also where forgotten essentials can quickly become a source of stress. Goggles are left at home, children outgrow their swimwear, or younger guests arrive without an approved swim nappy.
Rather than becoming a negative guest experience, these moments can become an opportunity to delight customers while creating additional revenue for your business.
The most successful holiday park retail offers focus on convenience. By stocking a carefully selected range of swimming essentials close to the pool, operators can provide immediate solutions when families need them most.
- Happy Nappy™ reusable swim nappies : HERE
- Children’s goggles and Junior Goggle Masks : HERE
- Children’s swimwear : HERE
- Pool toys and dive games : HERE
- Adult swim accessories : HERE
These are products guests often purchase because they need them immediately, making them some of the highest-converting retail categories within leisure facilities.
A UK holiday park introduced a dedicated poolside retail offer featuring a curated range of swimming essentials and improved merchandising. The result was increased secondary spend alongside improved guest satisfaction, with forgotten swimming essentials becoming an opportunity to enhance the customer experience rather than cause frustration.
Case Study A – UK Splash About Data
When retail is positioned as a service rather than simply a shop, everyone benefits. Guests enjoy a better holiday experience, staff have practical solutions to common problems, and operators unlock an additional revenue stream from existing footfall.
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