What Sets a Holiday Park Apart?

When it comes to choosing a holiday park, not all parks are created equal. Some stand out as destination parks, drawing travellers for their location or attractions, while others shine through exceptional quality and service. Yet, even a park in a spectacular location can fall short if it doesn’t deliver on the experience that truly matters to guests.

So, what really sets one park apart from another?

The answer lies in the traveller’s experience. While “quality is in the eye of the beholder,” seasoned travellers, especially those aged 55 and above, tend to define quality through years of experience and higher expectations.

Understanding the Discerning Traveller

Frequent travellers who enjoy extended stays know exactly what they value. Meeting their expectations isn’t difficult; it simply requires focus on the features and services that matter most.

What Do Travellers Value Most?

Research by Holiday Parks Downunder highlights what travellers prioritise when choosing a park. From 29 potential features, four stood out as the most important:

1. Clean Facilities and Amenities
Cleanliness consistently tops the list. Guests expect spotless bathrooms, tidy communal areas, and hygienic amenities. A clean park creates strong first impressions and sets the tone for a great stay.

2. Cost of Stay
Affordability is key. Travellers are happy to pay for quality but appreciate fair pricing and good value. Transparent rates and thoughtful extras—such as discounts or membership perks—help a park stand out.

3. Well-Maintained Facilities and Grounds
Neatly landscaped gardens and well-cared-for infrastructure show that management takes pride in the park. This attention to detail never goes unnoticed by seasoned travellers.

4. Friendly Hosts and Staff
Great hospitality leaves a lasting impression. Welcoming, knowledgeable, and approachable hosts can turn a good stay into a memorable one. Genuine friendliness is one of the strongest differentiators a park can have.

The Role of Unique Features

Beyond the essentials, some parks go the extra mile by offering unique features that reflect their setting or audience. Proximity to local attractions, pet-friendly options, and social activities all add value and personality to the traveller’s experience.

Delivering on Expectations

Standing out doesn’t require complexity. By focusing on cleanliness, fair pricing, maintenance, and friendly service, a park can meet the needs of today’s travellers. For destination parks, success means balancing location appeal with consistent quality and care.

Ultimately, what sets a holiday park apart is its ability to understand and deliver what its guests truly want. When these key aspects come together, parks build lasting impressions and loyal visitors.

If you’ve discovered a park that would be a great fit for Kui Parks and benefit fellow members, we’d love to hear from you. Let us know at [email protected] and we’ll reach out to see if they’re interested in joining the Kui Parks community.