What Sets a Holiday Park Apart?

When it comes to choosing a holiday park, not all parks are created equal. Some parks stand out due to their unique appeal as destination parks, drawing travellers to their location, while others thrive on delivering exceptional quality and service. However, destination parks don’t always meet expectations, which raises the question: what truly sets one park apart from another in the eyes of travellers?

The answer lies in the experience provided to the traveller. While the phrase “quality is in the eye of the beholder” rings true, for seasoned travellers—especially those aged 55 and above—quality is shaped by their extensive experience and heightened expectations.

Understanding the Discerning Traveller

Given their frequent travel and extended stays in caravan parks, the 55+ age group is particularly critical of their holiday experience. Having visited numerous parks, they know exactly what they want and expect. Fortunately, meeting these expectations isn’t complicated—it just requires a focus on the features and services that matter most to travellers.

What Do Travellers Value Most?

Extensive research conducted by Holiday Parks Downunder provides valuable insights into traveller priorities. From a list of 29 features, travellers were asked to rank what matters most when choosing a holiday park. Here are the top four aspects critical to meeting their needs:

Clean Facilities and Amenities Cleanliness consistently ranks as the most important factor. Travellers expect spotless bathrooms, well-maintained communal areas, and hygienic amenities. First impressions count, and a clean park sets the tone for a positive experience.
Cost of Stay Affordability is another top priority. While travellers are willing to pay for quality, they appreciate fair pricing and value for money. Transparent pricing and thoughtful extras, such as discounts or membership perks, can make a park more appealing.
Well-Maintained Facilities and Grounds A park’s appearance speaks volumes. Neatly landscaped gardens, functional infrastructure, and attention to detail signal that the park is cared for—something that seasoned travellers notice and appreciate.
Friendly Hosts and Staff Exceptional customer service leaves a lasting impression. Welcoming, knowledgeable, and accommodating hosts can turn a good stay into a memorable one. Personal touches and genuine hospitality go a long way.

The Role of Unique Features

While these four aspects are fundamental, parks that go the extra mile often stand out by offering unique features tailored to their location or audience. Proximity to local attractions, pet-friendly policies, or organized social activities can add significant value to a traveller’s experience.

Delivering on Expectations

Meeting traveller needs doesn’t have to be complex. By focusing on cleanliness, affordability, maintenance, and customer service, parks can create an experience that resonates with their audience. For destination parks, it’s essential to balance the allure of the location with the quality of the facilities and services offered.

Ultimately, what sets a park apart is its ability to understand and deliver on the expectations of its visitors. When these key aspects are prioritised, holiday parks can ensure they leave a lasting impression and foster loyal customers.

If your park fits the bill, why not touch base with us at Kui Parks, and we can share with you how you too can benefit from a lot more exposure to a much larger national audience.